Welcome to Etiquette & Image International
Cultivate confidence and distinction
Achieve Your Potential with Us. Discover the path to self-assuredness, sophistication, and the tools to achieve your potential.
20+
Years of practice
500k
People transformed
No. 1
Studio in Singapore
Founder & Master Trainer
Meet Agnes Koh
Agnes Koh is the Founder and Master Trainer of Etiquette & Image International, bringing over 20 years of experience in etiquette, image, personal development and professional presence. Her passion for helping people develop confidence, polish and authentic self-expression has shaped EII into an internationally recognised training platform.
Throughout her career, Agnes has worked with individuals, corporate professionals, educators and young people across diverse cultures and industries. Her approach goes beyond traditional etiquette, combining practical skills, cultural awareness and personal development to help people navigate social and professional environments with confidence, grace and authenticity.
A life of poise
A remarkable impression. A lasting confidence.
At Etiquette & Image International, we unlock the potential for everyone to make a remarkable impression. Through our approachable and engaging programmes, you’ll master essential etiquette and image skills, empowering you to navigate any situation with confidence and grace.
Your quest for comprehensive training, personal development, and transformative growth stops here. At our doorstep, we welcome organizations, military personnel, government agencies, schools, NGOs, and individuals alike. Whether you’re seeking structural training, personal development initiatives, or transformative growth opportunities, our tailored programs cater to your specific needs.
Let’s embark on this journey together towards excellence and advancement.
A studio of distinction
Trusted standards.
Recognised excellence.
Internationally accredited
Accredited by The Etiquette Alliance International, Asia Pacific, our school offers trusted and well-rounded training in Singapore, Asia, and across the Pacific region, with comprehensive global practices and unmatched standards.
Award-winning learning
Expat Living Readers’ Choice Award, Adult Learning Category — Gold Award in 2020 and Silver Award in 2019.
Business excellence
Recognised by the Promising SME 500 for our commitment to fostering business excellence among established local SMEs.
Our services
Spark potential. Nurture respect. Shine brightly together.
VIP Coaching
Tailored sessions centred around your goals and challenges, empowering you to grow at your own speed.
Corporate Training
Equip your team with the tools to project a polished and unified image, leaving a memorable impact.
Engaging Workshops & Seminars
Join our lively group sessions to acquire new skills, connect with others, and evolve together.
Youth Empowerment Programs
Cultivate confidence and grace in young individuals through our specialized youth programs.
Children Interactive Activities
Be on the lookout for our coveted Children VIP Pass, tailored for ages 6-12. Enrol your child in our Etiquette for Kids program to enhance confidence, communication, grace, and social skills.
Our Values
Experience excellence with our trainers.
We believe in fostering exceptional learning experiences. Our commitment starts with our trainers – all rigorously vetted for expertise, industry certifications, and a wealth of practical experience. Our dedication goes beyond theory. Our team is genuinely passionate about personal and professional development, and we embody the principles we share. Our facilitation style is engaging and results oriented. We foster a light, positive, and relaxed learning environment that maximizes knowledge retention and enjoyment. Our client-centric approach ensures your success. When you partner with us, you can be confident in a collaborative and long-lasting relationship. We believe in the power of teamwork, mutual respect, accountability, and positive interpersonal dynamics.
Five-star VIP coaching
The art of hospitality.
The care of mentorship.
This luxury VIP coaching experience built on the foundation of over two decades of senior management expertise in luxury hospitality, paired with an unwavering commitment to refinement and well-being. From the moment you step into this elite program, you are immersed in an atmosphere where the smallest details speak volumes. This experience stems from the founder’s first role in the prestigious Westin Stamford & Westin Plaza Hotels (Currently Swissotel the Stamford), where Queen Elizabeth herself was a guest in 1989. That formative period cultivated a lifelong appreciation for the nuances of hosting and service, shaping her into a host who understands the power of subtlety and precision. Our VIP coaching is not a detached or aloof service, but rather a warm, collaborative partnership. Clients, including the millennial generation, are drawn to our authentic mentorship, knowing they will be hosted and guided with the utmost care, regardless of their title or status.
5-Star VIP Coaching blends the timeless elegance of classic hospitality with modern wellness practices, ensuring each client experiences a transformative journey. Here, every subtlety is a statement, every interaction a lesson in grace, and every moment an opportunity to elevate your personal brand and well-being.
Step into our inviting studio
Singapore’s only bespoke etiquette studio.
A niche maison of timeless refinement, reserved who embody priviledge and society’s most distinguished. We aim to foster a welcoming environment where clients become cherished friends. A large mirror, akin to one found in a dedicated training facility, empowers you to hone your professional presence, deportment, and image with confidence. Whether you’re a VIP or with a group of up to 20, our spacious environment provides ample room for growth and exploration. For added convenience, a quick elevator ride grants you access to a variety of retail outlets, restaurants, and a food court within the esteemed IMM Shopping Mall, making your experience truly complete.
Authenticity and Transparency: Building Trust, Elevating Lives. Join us on a journey to genuine fulfilment with EII.
Why Choose Us?
The EII Difference
Recognised for authentic etiquette and image consulting, our physical headquarters is dedicated to personal refinement, confidence and timeless values.
Expert Guidance
Our team of seasoned etiquette and image consultants brings years of experience and a deep understanding of the nuances that define social grace and personal presentation.
Tailored Programs
Whether you’re an individual looking to enhance your personal brand, a professional aiming to make a lasting impression, or an organization seeking to elevate your team’s image, we have customized solutions to meet your unique needs.
Holistic Approach
We go beyond traditional etiquette training by integrating aspects of body language, wardrobe consulting, and communication skills, ensuring a well-rounded and impactful transformation.
Global Perspective
With a focus on international standards and cross-cultural nuances, our training prepares you to shine on a global stage.
In our clients’ words
Genuine care. Meaningful growth.
"
Agnes is a very experienced consultant and learnt a lot from her. Her VIP coaching is awesome and developed specially to bring out your style. Thanks Agnes for your coaching
Jaslin Du · VIP Client
"
This course is truly a must-attend for anyone looking to refine their personal presentation. Throughout the experience, Agnes created a comfortable and respectful atmosphere, making me feel truly valued. She was exceptionally attentive and provided explanations in Mandarin, which helped me grasp her teachings more effectively. What I appreciated most was becoming aware of the importance of daily behavior and the need to be more mindful of my actions.
Ya Mei Mei · VIP Client
"
I booked the VIP deportment, mingling etiquette, and communication etiquette session as I wanted VIP coaching. Agnes is a wonderful coach who conducted the session in an engaging and practical way with a good balance of practical and theory. She realigned my posture, the way I walk, how to interact with others in a formal setting, and also helped me identify my personality type. She made my experience wonderful and enjoyable. I would definitely return for future sessions on different topics!
Helena Chan · VIP Client
Our Values
Refinement is a way of being.
At Etiquette & Image International (EII), our values embody the essence of luxury hospitality, blending refinement, precision, and well-being into a seamless experience. We curate an atmosphere where elegance is revealed through the finest details, and every moment exudes sophistication. Our core values are designed to cultivate an appreciation for the art of beauty, hosting, service, and impeccable conduct:
EXQUISITE PRECISION: True refinement lies in the mastery of subtlety. Every detail, no matter how small, is thoughtfully considered to create an atmosphere of effortless elegance, where luxury is conveyed through quiet, impeccable precision.
INNOVATION THROUGH SOPHISTICATION: We honor tradition while embracing innovation. Our approach to hospitality is ever-evolving, combining creativity with timeless grace to elevate every experience to its most refined and luxurious expression.
INNATE APPRECIATION FOR REFINEMENT: We nurture a lifelong appreciation for the nuances of hosting and service, shaping individuals who understand the art of subtlety and the power of thoughtful, graceful execution.
At EII, we cultivate a world where refinement is not just a value, but a way of being—where elegance, innovation, and precision create moments of unparalleled luxury.
