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Our Founder

Home About Us Our Founder

Agnes Koh stands at the pinnacle of etiquette, image, and wellness coaching, serving as the President and Founder of Etiquette & Image International, a prestigious and award-winning institution renowned for its exceptional adult learning programs. As a celebrated leader in her field, Agnes has garnered numerous accolades, including the coveted Gold Award in the Adult Learning category from Expat Living Readers’ Choice in 2019 and 2020. She was also honoured with Singapore’s esteemed Promising SME 500 Award, cementing her position as a visionary entrepreneur and trailblazer.

In her dynamic role, Agnes not only leads with excellence but also collaborates as a strategic partner with Sport Singapore (SportSG) under the GetActive! Singapore initiative. As a producer, she plays an instrumental role in creating integrated wellness and sports-related digital content aimed at fostering a healthier, more vibrant Singapore through active living. Her creative influence and commitment to national well-being have become integral in promoting the vision of a Stronger Singapore.

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    International Protocol Manager, Protocol School of Washington, PSOW
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    Image Consultant, Canada, AICI CEU
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    Business Etiquette & Protocol Consultant, Canada, AICI CEU
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    Executive Refining Image, International Image Institute, Canada
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    Advanced Colour Analysis, International Image Institute, Canada
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    Master Business Etiquette & Protocol, IBICA
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    American Business Etiquette Trainer, ABETA
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    Children Etiquette Trainer, Florida, U.S.
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    Makeup Artistry Exposed, The Makeup Show Educational Session, New York
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    Certified Behavioural Consultant, IML, Inc. USA
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    Certified Behavioural Consultant, IML, USA
  • Makeup Artistry Exposed, The New York Makeup Show Educational Session
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    Diploma in Holistic Wellness, C.H.Ed, UK.
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    BA (Hons) Business & Marketing, University of Portsmouth

With 30 years of working experience, Agnes operates her own studio at IMM Shopping Mall.  Her work encompasses skills in

  1. Etiquette & Protocol
  2. Behaviour
  3. Deportment
  4. Networking
  5. Hosting, Dining & Entertaining
  6. Professional Image
  7. Train-the-Trainer
  8. Health and fitness
  9. Events Management
  10. Retreats & Team Building

AGNES’ RECOGNITION

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    2014 – Promising SME 500 by SMBA, Small Medium Business Association
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    2011 – “Most-Loved Beauty Professionals” Holy Grail Beauty & Fashion Awards.
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    2009 – Successful Entrepreneur 2009 by Singapore Today Commemorative Magazine.

AGNES’ AREA OF EXPERTISE

Agnes is a passionate advocate of etiquette and deportment.  She constantly exudes a positive energy and radiates sensible, pragmatic and realistic aura.  She facilitated hundreds of workshops and through this, has established a strong lasting relationship with a diverse range of clients.  Her commitment, exceptional service and qualities have all been reflected in her life journey.

Below is a list of her forte:

AGNES’ EXPERTISE

Agnes champions etiquette and deportment with unmatched zeal. Her vibe? Always upbeat, grounded, and utterly pragmatic. Through leading countless workshops, she’s built deep, lasting connections with an eclectic mix of clients. Her dedication, excellence, and innate qualities shine through in every aspect of her work.

Here’s a rundown of what she rocks at:

AGNES’ CLIENTELE & TRIUMPHS

Agnes has left her mark on a diverse array of global giants, including:

  • Standard Chartered Bank
  • SMRT Corporation Ltd
  • Hewlett Packard Singapore
  • Ministry of Foreign Affairs
  • Philips Electronics Singapore Pte Ltd
  • Neptune Orient Lines (NOL)
  • Comfort Delgro Corporation Limited
  • Singapore Armed Forces
  • Abbott Singapore
  • BreadTalk Group Ltd
  • Shake Shack Singapore
  • Mitsui Chemicals Asia Pacific Ltd
  • Volkswagen Group Singapore
  • GlaxoSmithKline Pte Ltd
  • Genting Hong Kong Group of Companies | Star Cruise | Genting Cruise

As the dynamic President of The Etiquette Alliance International, she’s not just leading; she’s revolutionizing the way we see etiquette globally. Heading up accredited train-the-trainer programs, she’s on a mission to empower emerging leaders in Etiquette and Protocol across the Asia Pacific. Client testimonials rave about her vibrant, motivational teaching style.

A LIBRARY OF KNOWLEDGE

Agnes has channeled her deep-rooted values in etiquette, image, protocol, and wellness into authoring five influential books:

  • ‘Presence, Proficient, Professional’
  • ‘Seasonal Colours to Slimmer, Gorgeous and Attractive You’
  • ‘Gentlemen’s Guide to Personal Brand’
  • ‘The Art of Hosting, Entertaining & Dining Protocol in a Cosmopolitan City-State with Diverse Metropolis’
  • ‘Children’s Manners Activity Book’

AGNES’ NATIONAL MEDIA SPOTLIGHT

Agnes lit up the screens on Singapore’s MediaCorp Channel 8 and Super Family 2, showcasing her finesse in Fine Dining and Social Etiquette. She dominated the airwaves during National Etiquette Week, engaging listeners on Radio 938 Live, Power 98, and 88.3 Jia with compelling etiquette insights. A frequent face in print and social media, she’s pooled all her wisdom, experiences, and digital teachings onto her thriving YouTube channel.

HER SKILLS AND IMPACT

With a BA (Hons) in Business and Marketing from the University of Portsmouth, UK, Agnes’s resume boasts senior roles in top-tier hotels and hospitality, mastering everything from food and beverage to MICE. She’s orchestrated major events, rubbed shoulders with Singapore’s key political and celebrity figures, and earned rave reviews for her stellar service, epitomized by an “Outstanding and Friendly Service Towards Guests” accolade.

HER LIFE PHILOSOPHY

Agnes embraces a holistic lifestyle, infusing positivity and well-being into every encounter and experience. She’s a firm believer in the power of passion, a driving force behind her successful career as an Etiquette, Protocol, Wellness, and Style Consultant, merging her professional prowess with a profound love for beauty.

TRANSFORMATIVE WORKSHOPS AND TRAINING

Agnes’s commitment shines through in the hundreds of workshops she’s facilitated, where her engaging, energetic approach has motivated countless trainees. Her workshops are transformative experiences that foster deep, lasting relationships with a diverse range of clients. Her train-the-trainer etiquette proficiency and international style & image coach certifications are just the tip of the iceberg. Agnes covers everything from Corporate Impression Management to Social & Dining Etiquette, Youth Image & Deportment, and beyond.

A GLOBAL IMPACT

Her influence stretches far beyond Singapore, having organized retreats in Indonesia, Thailand, Vietnam, Cambodia, Malaysia, and China. These retreats are immersive experiences where participants engage in a holistic lifestyle transformation, covering health, fitness, image, beauty, and more. Agnes’s vision of a positive, healthy, multicultural, holistic, and abundant life is not just a dream but a reality she creates for those around her.

A LIVING INSPIRATION

Through her achievements, Agnes Koh embodies what it means to live a life dedicated to excellence, growth, and the empowerment of others. Her approachable yet authoritative style makes her a relatable icon for millennials seeking direction in etiquette, lifestyle, wellness, and professional development. Agnes is a mentor and a live movement, inspiring individuals to embrace their best selves and make a meaningful impact on the world.

As Agnes keeps leading, inspiring, and changing the lives she connects with, her legacy shines bright with success, commitment, and a deep love for making the world better, more polite, and beautiful.

THE FOUNDATION OF SUCCESS

Step into the world of Agnes Koh, the dynamic President and Founder of Etiquette & Image International, whose unparalleled expertise and influence have shaped the future of etiquette, image, and lifestyle training. Renowned for clinching the prestigious Expat Living Readers’ Choice Gold Awards in 2019 and 2020 for Adult Learning and the Promising SME 500 Award in Singapore, Agnes stands as an icon of sophistication and success.

With over 30 years of experience, Agnes embodies the essence of a multi-faceted leader. Her career spans across diverse sectors, from being an Etiquette Master Trainer to a Strategic Partner of SportSG | GetActive! Singapore, where she produces engaging digital content that champions wellness and celebrates a stronger Singapore through sport. Her work with over 10 million viewers during the COVID-19 pandemic showcased her ability to inspire, connect, and uplift through innovative wellness and fitness content.

MASTER OF ELEGANCE & EXPERTISE 

Agnes’s expertise transcends industries. Her IMM Shopping Mall studio is a beacon of excellence where she offers her mastery in:

AGNES’ CLIENTELE & TRIUMPHS

Agnes has left her mark on a diverse array of global giants, including:

  • Standard Chartered Bank
  • SMRT Corporation Ltd
  • Hewlett Packard Singapore
  • Ministry of Foreign Affairs
  • Philips Electronics Singapore Pte Ltd
  • Neptune Orient Lines (NOL)
  • Comfort Delgro Corporation Limited
  • Singapore Armed Forces
  • Abbott Singapore
  • BreadTalk Group Ltd
  • Shake Shack Singapore
  • Mitsui Chemicals Asia Pacific Ltd
  • Volkswagen Group Singapore
  • GlaxoSmithKline Pte Ltd
  • Genting Hong Kong Group of Companies | Star Cruise | Genting Cruise

As the dynamic President of The Etiquette Alliance International, she’s not just leading; she’s revolutionizing the way we see etiquette globally. Heading up accredited train-the-trainer programs, she’s on a mission to empower emerging leaders in Etiquette and Protocol across the Asia Pacific. Client testimonials rave about her vibrant, motivational teaching style.

A PUBLISHED AUTHORITY

Agnes’s influence is also immortalized in her five highly regarded books, each an ode to her passion for etiquette, image, and personal transformation:

  • ‘Presence, Proficient, Professional’
  • ‘Seasonal Colours to Slimmer, Gorgeous and Attractive You’
  • ‘Gentlemen’s Guide to Personal Brand’
  • ‘The Art of Hosting, Entertaining & Dining Protocol in a Cosmopolitan City-State with Diverse Metropolis’
  • ‘Children’s Manners Activity Book’

AGNES’ NATIONAL MEDIA SPOTLIGHT

Agnes lit up the screens on Singapore’s MediaCorp Channel 8 and Super Family 2, showcasing her finesse in Fine Dining and Social Etiquette. She dominated the airwaves during National Etiquette Week, engaging listeners on Radio 938 Live, Power 98, and 88.3 Jia with compelling etiquette insights. A frequent face in print and social media, she’s pooled all her wisdom, experiences, and digital teachings onto her thriving YouTube channel.

HER SKILLS AND IMPACT

With a BA (Hons) in Business and Marketing from the University of Portsmouth, UK, Agnes’s resume boasts senior roles in top-tier hotels and hospitality, mastering everything from food and beverage to MICE. She’s orchestrated major events, rubbed shoulders with Singapore’s key political and celebrity figures, and earned rave reviews for her stellar service, epitomized by an “Outstanding and Friendly Service Towards Guests” accolade.

AGNES’ RECOGNIZED EXCELLENCE

    • 2020 – Gold Award for Adult Learning, Expat Living Readers’ Choice
    • 2019 – Gold Award, Expat Living Readers’ Choice
    • 2014 – Promising SME 500 Award, SMBA
    • 2011 – Most-Loved Beauty Professional, Holy Grail Beauty & Fashion Awards
    • 2009 – Successful Entrepreneur 2009, Singapore Today Commemorative Magazine

TRANSFORMATIVE WORKSHOPS AND TRAINING

Agnes’s commitment shines through in the hundreds of workshops she’s facilitated, where her engaging, energetic approach has motivated countless trainees. Her workshops are transformative experiences that foster deep, lasting relationships with a diverse range of clients. Her train-the-trainer etiquette proficiency and international style & image coach certifications are just the tip of the iceberg. Agnes covers everything from Corporate Impression Management to Social & Dining Etiquette, Youth Image & Deportment, and beyond.

A GLOBAL IMPACT

Her reach extends beyond Singapore through retreats across Asia, including Indonesia, Thailand, Vietnam, and China. These immersive experiences focus on holistic transformations covering wellness, fitness, image, and beauty. Agnes fosters a culture of health and positive living, offering unparalleled luxury and personal growth in every interaction.

ACADEMIC ACHIEVEMENTS AND PROFESSIONAL PROWESS

With a prestigious BA (Hons) in Business and Marketing from the University of Portsmouth, UK, Agnes holds a treasure trove of certifications, including:

  • International Protocol Manager, Protocol School of Washington
  • Image Consultant, AICI CEU, Canada
  • Business Etiquette & Protocol Consultant, Canada, AICI CEU
  • Advanced Colour Analysis, International Image Institute, Canada
  • Executive Refining Image, International Image Institute, Canada
  • American Business Etiquette Trainer, ABETA
  • Children Etiquette Trainer, Florida, U.S.
  • Certified Behavioural Consultant, IML USA
  • Makeup Artistry Exposed, The Makeup Show, New York
  • Certified Scrum Master, Scrum Alliance
  • Diploma in Holistic Wellness, UK
  • Agile Team Facilitation, ICAgile
  • Agile Coaching Certification, ICP-ACC
  • Agile in Marketing, ICP-MKG
  • Master Business Etiquette & Protocol, IBICA

Her vast repertoire of training blends over 20 fitness programs and 10 soft skills certifications, setting a gold standard in holistic development.

With certifications that testify to her prowess in etiquette, protocol, image, and wellness coaching, Agnes stands tall as an authoritative figure in her field. Her influence stretches far beyond the conventional, cultivating a lifestyle of positivity, health, and holistic abundance.

AGILE & SCRUM MASTERY 

Agnes is a master at adapting to the ever-changing digital world. She’s helped many businesses improve their image and reach more people. She believes in working together, being honest, and always trying to get better. Agnes’s secret to success is her focus on continuous improvement. She always aims to deliver the best possible results for her clients while staying true to her values. Her positive attitude and appreciation for her team create a great work environment.

A LIVING INSPIRATION

Agnes Koh is a true inspiration—an exemplary mentor for millennials and professionals alike. Her unwavering confidence, elegance, and passion for excellence create transformative experiences, guiding individuals to become the best versions of themselves.

Her legacy shines bright as she continues to lead with purpose, love, and a relentless pursuit of a kinder, more beautiful world.

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